The Screen @ New Street, Birmingham

Transport

Birmingham’s New Street Station

Birmingham's New Street station is transforming to create a stunning 21st century transport hub, with the first phase completed on 28th April 2013. The station is a major transport hub, not only connecting to local areas within the region but also key cities across the UK.

Birmingham Airport

Birmingham Airport is the seventh busiest UK airport with around 8.9million passengers per annum. The airport operates on an international and regional level. Located 5.5 miles from the city centre flight destinations include Europe, the Middle East, India, North America and the Caribbean.

Audience

Sex

Male	48.4%
Female	51.6%

Profiles

AB	23.3%
ABC1	51.4%

Audience age

16 to 24 yrs	17.2%
25 to 34 yrs	20.2%
35 to 44 yrs	19.8%
45 to 54 yrs	17.6%
55+ yrs	25.1%

Fast Facts

• Birmingham is a vibrant city, offering visitors an array of shopping, attractions, culture, entertainment and dining within its compact and attractive city centre.
• Birmingham currently offers shoppers great high street brands and unique independent stores. Situated opposite one of the main entrances to the Bullring shopping centre, which hosts over 160 stylish shops to explore including Apple, Debenhams, Selfridges and Zara.
• With the redeveloped Pallasades opening in 2014 as Grand Central Birmingham, anchored by John Lewis' full line department store there will be over 50 new premium fashions and lifestyle stores, offering an unrivalled shopping experience in the city. 
• The city boasts a packed live entertainment programme at theatres, concert venues and comedy clubs.
• Birmingham is also the gateway to the West Midlands. 

The Screen @ Birmingham New Street

• A full motion digital, large format advertising opportunity in the UK’s second most populated city, Birmingham.
• The screen is situated adjacent to the iconic Bull Ring Shopping Centre, head on to high volumes of affluent individuals in the main pedestrian area of Birmingham City Centre.
• Delivering a premium opportunity to creatively target consumers whilst in a purchasing mindset, using the latest in digital technology.
• There are 6×10 second slots in a 60 second loop.

Impacts: 1.5m per two weeks (Birmingham Council & Bullring)
Size of screen: 5m wide x 7.5m high